Setting Up Your iPhone

To setup your email use these settings:

Click on Settings
Click on Mail, Contacts and Calendar
Select Other (not iCloud, Exchange, etc.)
Click Add Mail Account

Name: Your Name As You Would have It Appear (in recipients inbox)
Email: user@youraddress.com (always enter the full address)
Password: your password (case sensitive)
Description: Your Email Description (example Jane’s Email)

Click Next
On next screen be sure to select the “POP” tab rather than “IMAP”

Name: Your Name
Email: user@youraddress.com (always enter the full address)
Description: Your Email Description (example Jane’s Email)

Incoming Mail Server
host name: mail.youraddress.com (example mail.ponderconsulting.com)
username: user@youraddress.com (always enter the full address)
password: your password (case sensitive)

Outgoing Mail Server (this is not optional as it says)
host name: mail.youraddress.com (example mail.ponderconsulting.com)
username: user@youraddress.com (always enter the full address)
password: your password (case sensitive)

Click Save

You will see a “Cannot Verify Server Identity” error message but click Continue anyway (may have to select Continue multiple times).

Congratulations! Your email should work!

Believability Is Key

Look at it as a business owner or decision maker. When we receive an email from gmail, aol, or yahoo, we are generally less apt to take that email as seriously as an email from “admin@yourcompany.com”. If you feel that way about businesses who use free email accounts, then it begs the question why would you use one? In addition to the lack of credibility associated with free accounts, there is another reason that choosing to use your business email account is a wise choice when setting up your email provider, one based purely from a marketing standpoint.

Marketing And Branding As A Rationale For Your Business Email

Businesses pay money to make themselves more visible on the internet everyday. Although some marketing is best left up to the experts, many businesses are simply losing out on free marketing opportunities such as an email address. Look at it from the perspective of your clients and prospective clients. You have already lost believability by using a free account and now you have also lost an opportunity to promote your website. Every chance you have to offer up your URL is one more valid promotion of your company name and website.

Your Reputation Is In Your Hands

As a businessperson, your reputation is everything. How others perceive you is as important for business as your product or service. If perspective clients shy away from you before they even try your product or service, then any amount of promoting will do no good. You must represent yourself in the most positive light possible. In short, it is in your best interest to use only official email addresses for your business. Leave the free email accounts for individuals and make yourself stand out from the crowd.

We offer quality Search Engine Optimization / SEO Services and Internet Marketing Solutions. Our dedicated team of SEO Professionals ensures Top 10 search engine rankings. Our SEO Processes are designed in view of the SEO guidelines, and white hat SEO techniques are strictly followed to ensure that our clients from world over get the best SEO services. Please reply to this email so we can send you more details.

from: cecilia (at) gmail.com

Right off the bat, the gmail email address offers no credibility behind the email – one is still left to wonder who this person is and what company they work for (if they are even a real person). But the real clincher behind this email is – if this supposed person who works for a mysterious company is so good at SEO, then why are they emailing YOU? Is it because they don’t have enough clients because not enough people have found them through their own internet marketing efforts?

My best recommendation is if you are looking for an SEO or internet marketing firm, Google “SEO” and the city and/or state your business is in, talk to your friends/colleagues who have worked with a firm or contact us for a no obligation proposal.

Check it out and let us know your thoughts below:

We speak multiple times per week bouncing ideas, new concepts and trends as well as the occasional personal story off each other. We often laugh and sometimes cry but more importantly we learn from each other. Just last week, Clare brilliantly pointed out that everyone’s in business these days and she’s right. I had never compared the modern era of entrepreneurism to the corporate era when Clare opened her studio in 1987 but it’s different. It’s this very point, that makes me value her insight – as without her the thought would have never crossed my mind.

Let’s hear what Clare has to say about “Clients: It’s Not Their Fault”:

Only a few years ago, clients that bought communication design services were well educated in the design process. Many of them went to design school, later deciding they would be happier buying the work than making it. They were vested in the marketing power of branding and spent years developing their own skill in a marketplace that looked, at that time, “stable” to them. They followed standards that would seem rigid to us nowadays; standards that nonetheless made the work easier and profitable for everyone to do.

These clients won design awards and actually cared what other corporations thought of their visual branding. They understood stuff like corporate color palettes and spoke all the technical lingo of their time. You knew in advance that these clients would be clear about what a “kill fee” was, they understood usage (and planned to pay for it in advance) and they knew that what they paid for did not include endless rounds of revision unless you were billing them. In short, you as designer or developer did not spend ANY time educating clients about your work. They came to you already understanding the business of communication, of design, of branding and marketing…and all you had to do was what you did best: invent, design and produce a fabulous “thing” that made them look good to their higher-ups. They actually paid you for this (very well, in many cases), and you didn’t spend a minute explaining what “comp” was to them. Ah, The Good Old Days…it all changed so quickly, we didn’t know what we had.

The New Client

Corporate meltdowns eliminated a lot of jobs and created a new breed of client: the entrepreneur. These are brave folks with their back against the wall and new dreams to realize. The only problem is that most of these folks had little if any contact with the visual purveyors of their previous corporate entities. They never had to deal with the blurry edges of the creative process, or for that matter, the hard structures of deadlines, clear communication, design briefs, budgets, and all the rest that makes great communication design projects. So while the potential and the need for design is greater than ever today, the folks buying it are less informed about it too.

In 2010, design clients are ubiquitous. Your Aunt Tildie is a client because she wants to sell her cookies on the internet. The guy who walks your dog needs a website. An economy who can no longer take care of it’s corporate shareholders opened the floodgates, and now clients are everywhere and everyone, whether they know what a kill fee is or not, needs a logo. Designers and communication experts need to be smarter than ever before, and much more saintly too, if they want to keep their sense of humor about all of this.

I once knew a design firm that fired Prince. When I asked the principal of the firm about it, he said “well, not every client is right for us and you have to maintain your standards”. (Boy, would I love to have been a fly on the wall during that termination meeting!) That firm has long since broken into smaller pieces, unable to carry a huge overhead and forty employees through dwindling corporate design budgets, the meat of their income. And while we all need to be picky and careful who we give our talent and time to, corporate America, traditionally the fountain of great design, ain’t what it used to be. This new breed of client is a victim of a system that isn’t working so well for anyone anymore.

So it’s not their fault if clients don’t know what they’re doing, or we have to explain the process over and over to them, right? Right! Annoyingly, we’re all in this together. But in the end, I think we’ll be in a better position, no matter what it looks like now. We all may have to do more than what’s expected of us for a while, (and that means clients too!) but when we begin to surprise each other with the integrity we always knew we had – business will be better than ever.

Great point Clare! Thank you for your insight. I would like to hear what you think about this article! Feel free to share your thoughts below.

Clients: It’s Not Their Fault Article Courtesy of:

Since 1987, Clare Ultimo Inc. has been on the forefront of graphic design, corporate communication, and branding, as an award winning Graphic Design Studio located in New York City.

Adding YouTube to your fan page is easy to do as long as you are an administrator of your fan page with your attached profile.

Update – July 2012

As with all social media, updates and changes are constantly being made to either fix bugs and/or to create a more user friendly environment. For this reason, it is important that you stay current on what does and does not still work when dealing with apps and tabs on Facebook.

In March, we were all happy or dismayed with the changes implemented by Facebook in regards to the new timeline feature. Other aspects of Facebook changed as well and many otherwise useful apps became outdated. From landing pages to YouTube, things are and continue to change.

Since we first made reference to YouTube connecting with Facebook, many new options for connecting have been developed, though the Involver Tab is still considered one of the best and is free. To use this tab, simply login into Facebook and choose the YouTubeApp from Involve, you can find it here: http://apps.facebook.com/involver_appjgeph/ and choose to install it. If you have never used the app before, you will be asked to enter your company name and phone number and accept the terms of service. If you manage more than one fanpage, all you have to do after this first time is to add it to a new page from your already added apps and edit the user/channel name to fit your current fanpage you are editing.

Click on Image to see Larger Version

You will be asked to continue as yourself as a page administrator and will be given the option to add the tab to the fanpage you manage. You can personalize all options including whether to post directly to your wall. All you have to do is fill in the channel name and other options and click ok. As with all Facebook apps, this one will be listed with all other apps on your page once it is installed. You can click on the YouTube for pages icon to edit all the features as you can see in the image below.

Click on Image to see Larger Version

Other YouTube tabs that others are using include the following:

• YouTube Tab by Tabfusion
• YouTube Video Box
• Youtube Video Gallery by Appaddictive
• tabappforyoutube

Many of the new YouTube options come at a cost and have different options and features. Have you tried any of these other apps or have one that is not listed that you have found works well? We welcome your feedback as always.

Importing an RSS Feed To Facebook Notes

1. On the tabs at the top of your Facebook Page, you will see a tab called notes. Notes always update to your wall and it is the same for your RSS as well. Go to the notes tab, if you have not added any notes or RSS feeds yet your page will tell you that you haven’t written any notes and to write a note now.
2. Tip – If you have no notes, you may not see the button that says start importing a feed. The way around this is to post a note. It doesn’t matter what you post as you can simply delete the note afterward. Write your note and hit publish if you don’t see the “Subscribe’” and “Edit import settings” on the left of your screen.
3. Once you have the “Subscribe” option on the bottom left of the screen, click on the “Edit import settings” directly below it.
4. You will see the information on importing your blog as well as a place to enter the URL of your feed.
5. Enter the URL and check the box directly below to confirm that you have the right to reproduce this blogs content and hit the “Start Importing Button”.

Please note: The note can take up to 24 hours to post to your Facebook account.

UPDATE – November 3, 2010:

There seems to be a glitch in the feed import. Some have had problems getting their feed added. The message says:
“Import Failed We couldn’t find a feed using the URL you provided.”
As long as you are sure the feed is correct, you may want to double check by making a post that your feed is not working. Some have noticed that even though Facebook says that the feed is not working, it seems to still be posting feed updates to their wall.

The 3 steps to a faster load speed on your website are:

1.) Open Notepad

2.) Add this line: “php_value memory_limit 48M”

3.) Save the file as php.ini (no other extension) and upload file to the root directory of your website (linux hosting).

That should do it! Load time is another important factor in search engine optimization.  The simplicity and effectiveness reminds me of my secret to making your computer run faster, so stay tuned for that tidbit!

P.S. If you are on a monthly plan just drop us an email requesting this file to be added to your website. Alternatively, if you are not on a monthly plan and need help implementing the php.ini file, please contact us for a quote.

Like Twitter, there are a number of Flickr Tabs and Applications to choose from, but not all work with fan page. This makes actually finding the app that will work for you, the most difficult aspect to adding it at all. I have found that the best Flickr app for Facebook is one known as Flickr Tab.
Though it does cost a small yearly fee to upgrade your Flickr account,$10.00, it is a tried and true application that works well.

Note: if you are simply adding a Flickr Tab to a personal profile, the $10.00 upgrade will not be necessary, it is only necessary for “pages” in Facebook.

The object of having a Flickrtab is to allow your Facebook fans to see all of your pictures from your Flickr account, including updates, without having to actually visit Flickr.

1. If you are an administrator – log into your Facebook profile and choose the page you will be managing from your account settings.

2. In the search bar, type in Flickr and choose the app called Flickr Tab

3. Make sure that if you manage more than one Facebook or Flickr account you are on the ones that will be linked.

4. Add the application to your Facebook page by allowing access to Flickr, this can be done without a profile or administrator so you don’t have to be logged in as an administrator for this step, but you will need to be for the next step.

5. If you are not already logged in as an administrator, do so now to complete the link between your accounts. It will ask you for access to your profile information; you must allow access to go any further.

* You may also want to be logged into Flickr for simplicity as you will have to go there soon anyway.

6. At this point, you can go back to the Flickr Tab app http://www.facebook.com/flickrtab and add the tab to your page, except now you have to pay $10 to become a VIP member on Flickr to do so.

7. To become a VIP member of Flickr, simply choose “You” from the top tabs, opt for the “your account” option and choose to upgrade to a Pro account.

8. Once you pay to become a VIP member using paypal, the Flickr feed will be added to your Facebook fan page.

Your Flickr Tab will update each time you update your Flickr account allowing your fans to see your Flickr Photos from your Facebook page.