http://www.ponderconsulting.com {use our heads} Fri, 05 Mar 2010 17:05:24 +0000 http://backend.userland.com/rss092 en Times are tough. Tough times call for budget considerations and marketing methods that were once hailed as the most effective, are now not nearly as effective as newer methods. Take for example direct mail. Ten years ago, direct mailer's were ecstatic with a 3 - 5% return on investment (ROI). However, ... http://www.ponderconsulting.com/search-engines/the-best-marketing-method-for-tough-times.html Wordpress wins the Overall Best Open Source CMS Award in the 2009 Open Source CMS Awards. WordPress has won this Award for the first time in the past four years, earning itself a place in the Hall of Fame category for the Award next year. Wordpress also came in runner-up for ... http://www.ponderconsulting.com/wordpress/the-verdict-is-in-and-wordpress-wins-the-overall-best-open-source-cms-award.html One of my colleagues and dear friends, Clare Ultimo, and I have hearts and we wear them on our sleeves sometimes. In so much as we go out of our way for nonprofits and extend our professional services (services that are normally well over $100/hour) for free. We donate of ... http://www.ponderconsulting.com/wordpress/why-non-profits-dont-get-it-and-why-wordpress-is-good-enough.html SEO is a great selling point for website design companies. It helps us distinguish ourselves from other's when selling a website or even web related services. Is it overused? Absolutely! Consistently, I see the term listed to sell websites and web related products but then I look and see that ... http://www.ponderconsulting.com/website-design/seo-is-a-great-selling-point-for-websites.html I am often approached by companies wanting  "search engine optimization (seo)" services for their website. Some might wonder what seo services are and at times, even I do. Once you get a deeper understanding of what seo entails, it will forever change the way you think about a website. In ... http://www.ponderconsulting.com/google-seo/build-a-blog-and-they-will-come.html Arrive in Style with Air Charters from Panorama Flight Service Located at Westchester County Airport (HPN), New York! Treat yourself to luxury in a new Cessna Citation Mustang Air Charter. This people pleaser is a new addition to our growing fleet of jets for private travel. The Mustang, a 4-passenger ... http://www.ponderconsulting.com/good-business/air-charter-westchester-new-york-hpn.html [caption id="attachment_871" align="alignright" width="300" caption="For the Love of the Game"][/caption] Yesterday on Facebook, I wished a friend from high school, Tina Manzano, a happy birthday. She replied with: "the best troy PG there ever was!" PG refers to point guard. This meant a lot to me. Probably more than she or anyone will ... http://www.ponderconsulting.com/inspiration/the-importance-of-vision-leadership.html On Sunday, while compiling search engine rankings, I noticed that when I went to Live.com (formerly MSN's search engine), the URL forward me to Bing. Bing (formerly Microsoft Kumo) was announced last week at the Wall Street Journal's D: All Things Digital Conference. How timely this article is since the last post ... http://www.ponderconsulting.com/search-engines/for-the-love-of-bing-microsoft-might-be-onto-something.html We have been working with Tommy Dalton over at Root Level Design for close to six months. We are extremely impressed with their knowledge and high quality multimedia services, so we asked Tommy to write an article for our readers. Let's hear what Tommy had to say about  "Flash vs. Silverlight": When ... http://www.ponderconsulting.com/multimedia/flash-vs-silverlight.html [caption id="attachment_683" align="alignright" width="256" caption="IMPACT: The Power of One"][/caption] During the last week, I have been considering a new "joint" business venture. And while I won't disclose the specifics, I will say that I am still on the fence about it. It's constantly filled my mind since it was presented. Each week ... http://www.ponderconsulting.com/inspiration/impact-the-power-of-one.html