Search Engine Optimization
Staying up-to-date with search engine optimization takes a lot of time and expertise. That is why you need an SEO expert. When you choose Ponder Consulting for all your SEO needs, you are partnering with one of the best and most cost effective search engine marketing firms available.
Our Search Engine Optimization Process
Initial Consultation & Keywords
As the initial step of SEO, we will review your website and identify which areas need optimization to make the site search engine friendly. Often, sites have not used the title tag properly, do not have search-engine-friendly navigation, dynamic content and other such critical elements which are preventing their web pages from being indexed. We will use keyword research tools to create a list of the most-searched terms for your website, industry and niche.
Ponder Consulting has gathered a team of professional copywriters to create content that is well-optimized and grammatically correct, and appealing to your potential customers. Keywords are integrated in your content using proper SEO keyword densities. Our writers consult with you to ensure the essence of your website is not compromised and you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase content and traffic.
We are well-experienced web developers and programmers who have knowledge of all kinds of website technologies such as PHP. We will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, dynamic content and shopping carts.
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service we offer. A high quantity of quality links can be developed through a variety of means, including:
- One-way links from directories and other related sites
- Social Media Optimization (SMO) and postings
We may also offer the following services on a case-by-case basis:
- Article writing and submission to article directories
- Blog creation and posting
- Press release writing and submissions
- Reciprocal link exchanges with related sites
After the optimization process is complete, we will submit your website to all the major search engines (with a sitemap) and directories, including Google, Yahoo and MSN. We will also manually “hand submit” your website to 300 to 500 directories we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
We do not recommend paying for online directories as this goes against Google’s policy. However, we do believe advertising is an important part of any online marketing campaign. We suggest that you submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, and Business.com.
We provide a baseline ranking report before we begin to show how you rank prior to optimization; additional reports are then provided on a monthly basis. We monitor your results to make certain you are on the right track. To ensure satisfaction, we periodically call or email to provide you with project updates. We also offer installation of Google Analytics on your website for detailed traffic reporting and at no additional cost.
Packages starting from $500. Contact us today for your free website analysis.